LOUIS VUITTON │ Dolls

Direction of this short film for News, Louis Vuitton's online magazine.
Fashion dolls have been a central inspiration for Fabrizio Viti, Louis Vuitton's shoe style director. They stimulate his imagination just as art, photography and old movies. He has been collecting dolls since he was three years old and as a result, today he has a collection with around 500 pieces. A brand of rich history and infinite creativity

THE SWING

To present the creations of Fabrizio Viti, the artistic director of Louis Vuitton for shoes, Famille Royale has created a parade featuring dolls, the models of its prototypes.
In a graphical choreography, Viti’s shoes come to life and become the object of all our desires.

Advertised brand: Louis Vuitton
Advert title(s): Walking in Fabrizio Viti’s Shoes
Client: New Now
Advertising Agency: Famille Royale, Paris, France
Creative Director: Edouard Delage
Art Director: Edouard Delage
Strategic planner: Anne Charlotte Hartmann
Production company: Bagarre Production
Director: Julien d'Andon
DoP: Steven Petiteville
Music: Ratatat "Neckbrace”


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