LOUIS VUITTON │ Trunks

Direction of this short film for News, Louis Vuitton's online magazine.
This film immerses us in the visual history of Louis Vuitton trunks; jumping back and forth between the many designs developed by the house throughout the years ; a graphic explosion at crossroads between the late 19th and early 21st century.

THE SWING

The iconic object of the House, the starting point of a journey in which Louis Vuitton never ceases to enrapture us, Famille Royale boosts the experience by blending tradition and innovation.

Embark on an imaginary visual journey through light projection and mapping techniques to celebrate the savoir-faire of the prestigious trunk maker. This short film by Les Courtisans/ Famille Royale immerses us in the visual history of Louis Vuitton trunks; jumping back and forth between the many designs developed by the house throughout the years; a graphic explosion at crossroads between the late 19th and early 21st century.

Advertised brand: Louis Vuitton
Advert title(s): Retracing the trunk
Client: New Now
Advertising Agency: Famille Royale, Paris, France
Art Director: Edouard Delage
Strategic planner: Anne Charlotte Hartmann
Production company: Bagarre Production
Director: Edouard Delage
Music: Cassius "Brotherhood”

View project on Louis Vuitton