ROGER VIVIER │ Rose ‘N Roll
Famille Royale has imagined a series of 6 independents yet complementary films.
In order to bring forward the autumn-winter 17-2016 and Spring-Summer 2017 collections Rose’N Roll, Famille Royale has imagineda series of 6 independents yet complementary films, that present the main models in oneiric and enchanting situations.
Through her imagination, shoes and bags Rose’N Roll Rogier Vivier become irresistible and explosive flowers, objects of desire that one admires, treats to which no one can resist, nature’s creation that one dreams to nurture or even magical clouds from which fall an infinite rain of petals.
The series places the rose as an important brank mark of the house Roger Vivier, through an unexpected and Parisian-like approach, freed of rules and presumptions. The campaign is staged in the brand’s stores and invites its community to discover the different chapters of “la vie en Rose’n’Roll” on social media.
Piece of Cake
Brand: ROGER VIVIER
Director : Edouard Delage & Jonathan ELHAIK
Digital content agency: FAMILLE ROYALE
Creative strategist: Anne-Charlotte HARTMANN
Art Director: Edouard DELAGE
Video Production: UNE AUTRE ILE
Post production: Yann MASSON
Music: Hypnolove – La piscine
Production: Famille Royale